Transport for Buckinghamshire (TfB) have launched their ‘Respect’ campaign to highlight the plight of those working on the highways. Very often our operatives are subjected to abuse, spitting, sounding of car horns and more worryingly drivers not abiding by the red lights.
As the number of near miss reports logged by our operatives is on the increase we are launching the campaign to try to highlight the problem to the public. TfB have a code of conduct for the operatives to observe when working on the road and they have all been training in this. In return they deserve Respect as they are either working to improve road conditions or in the case of School Crossing Patrollers, they are there to protect our children when crossing the road.
The campaign will use a life size cut out of a road worker - Sam - who holds a message board with a relevant message which will be taken out by operatives to wherever they are working.
Research shows that children are great for educating their parents in how to behave in the car and we will be running the Respect campaign through the Junior Road Safety Officers in schools. Children are also our drivers of the future so we want to teach them to Respect those doing a valuable job before they get into a car as a driver themselves.
The objectives of the campaign are:
• To reduce the number of near misses
• To reduce the number of incidents to the travelling public
• To provide a safer work place for operatives working on the highway
• To encourage safe driving during and after the works
• To educate the travelling public that those working on the highway are doing a valuable job.
• To develop a positive relationship with the media and other partners regarding the works
• To create a positive attitude towards the workforce on the highway
• To use Ali Sam to promote TfB’s good work
• To encourage drivers to respect the space of our employees on the highway – don’t drive too close or too fast.
The key messages we wish to convey to the public are;
• That Transport for Buckinghamshire takes the safety of their staff very seriously
• Be aware that our workforce are working in a potentially dangerous environment
• We are working to improve the highway and to keep traffic flowing safely
• We have a code of practice which we will follow to ensure we don’t hold up traffic unnecessarily
• Educate children in highway etiquette before they start to drive
• Get children in turn to educate their parents to respect those working in the highway
• Observe traffic management signs – it’s the law.
Look out for the Respect logo on our TfB vehicles.